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Introduction to Ivica

Ivica Profaca

Pojišanska 8, 21000 Split, Croatia

Tel: +385 (0)21 489 010

Mobile: + 385 (0)98 9811 800



January 16, 1965, Split, Croatia


Being a journalist for almost 25 years I worked on almost all jobs and positions in this business, and still have a sincere and strong passion for journalism, especially for reporting. This might sound as an empty phrase, but I always believed that journalism has a special role in a society, and my lifelong objective was to serve as an eyes-wide-open spectator and interpreter of political, cultural and social processes.    


2015 Tourist guiding course – Aspira School of Management, Split, Croatia

2013-2016 Doba Fakulteta, Maribor – studijski program Marketing, društveni mediji i odnosi s javnošću

1997 Alfred Friendly Press Fellowships – Washington, DC and Dallas, Texas, USA

1984-1989 University of Belgrade, Faculty of Philosophy, Department of sociology

1980-1983 High school – Centre for cultural education Split, department of cultural management


Full time job:

1989-1990 – Radio Split, cultural reporter and talk radio show host

1990-1992 – Borba daily newspaper, chief correspondent in Split, Croatia

1992-2000 – Slobodna Dalmacija daily newspaper, Split, Croatia – war reporter, national and international news general assignment reporter, national news desk subeditor, city section columnist, international news editor, online edition founder and editor

2000-2010 – Jutarnji list daily newspaper – general assignment reporter and Split, Croatia bureau chief

2010-presentfreelancewriter, contracts with dailies, Poslovni dnevnik, Večernji list, Pobjeda, weekly news magazine Vrime, Playboy magazine Croatian edition, news portal and Dalmatinski portal, Jet Set Magazine, Yachts Croatia, Total Split blog, Tourist Board Split Facebook page administration, Tourist Board Split official blogger, The Australian daily newspaper contributor. Certified tour guide for Split-Dalmatian County


Index 202 student radio station, Belgrade, Serbia; Radio B92, Belgrade, Serbia; Channel Four – Right to Reply documentary on Bosnian refugees, Associated Press, The Dallas Morning News (staff writer during Alfred Friendly Press Fellowships term 1997), Croatian daily newspapers, Poslovni dnevnik, Večernji list, daily newspaper Pobjeda, Podgorica, Montenegro, weekly magazines Vrime, Obzor, monthly magazines Nautica – Croatian edition, Yachts – Croatian edition, bimonthly Jet Set Magazine, daily 21 stoljeće, AFP, Total Split blog, column on news portal called “Living in a destination”, official blogger at Tourist Board Split, etc.

Press clippings are available on request.


Member of Croatian Journalism Association

Mamber of Association of Tourist Guides – Split, Croatia


As a war reporter I covered fighting in Mostar, Bosnia-Herzegovina, and Croatian cities of Drniš and Biograd. Also, I covered all the international efforts to stop the war, deployment of international forces in both Croatia and Bosnia-Herzegovina, and major negotiations including signature ceremony of Dayton agreement in Paris, France, and International conference on Bosnia-Herzegovina in London, UK. In the evening of independence of Kosovo I wrote several stories from Priština, Bondsteel Camp, and Ferizaj. Furthermore, I was assigned to cover major international events like 50th Anniversary of D-Day in Normandy, France in 1994, 50th Anniversary of UN in New York, USA in 1995, and NATO Summit in Washington, DC in 1999. As my biggest investigative success I emphasize coverage of the so called Reebok Case, when my story on this stock market fraud was published via AP in dozens of US newspapers. Also, as a correspondent with several media I  reported on most significant events and news in Split and Dalmatian region, as well as in southern Bosnia-Herzegovina. As a contributor to several Croatian magazines I wrote articles on culture and art personalities and events. Recently, I covered preparations for Croatian EU accession referendum; conflict of interest and corruption issues in Croatian local and national politics; economic issues, etc. In the last few years, I have concentrated more on travel writing, from tourism issues like overcrowding and destination management, to travel stories about Split and Dalmatia in Total Split and Total Croatia News, as well as in Time Out Croatia.

Since 2014 I administrate Facebook page of Tourist Board of Split called Visit Split, and I’m also an official blogger for the Tourist Board Split.


Fluent speaking, reading and writing in English, and languages of former Yugoslavia. Native language – Croatian

Highly developed computer skills, with very good knowledge of Internet, and Office software; photography.

Excellent driving experience.

Good knowledge of history, geography, economy, tourism and politics in former Yugoslavia, especially of Split, Dalmatia and coastal Croatia in general.


Travels, ciclyng, sailing, music, film, sport, history of Split, Dalmatia and former Yugoslavia, Croatian national politics and international relations, history and ethics of journalism